Technology Adoption for Entrepreneurs
DOI:
https://doi.org/10.58329/criss.v2i2.14Abstract
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The paper analyzes the impact of adoption of technology on the entrepreneurs based on a qualitative analysis, by utilizing interviews conducted with respect to 12 entrepreneurs. The study showed that there are great many advantages of technology adoption as it helps in better marketing approach and in reaching maximum number of customers. Moreover, it offers entrepreneurs with opportunities to initiate their businesses with minimum resources, which makes it easy to overcome business risks and threats.
Keywords:
Business risks, Customers, Entrepreneurs, Technology
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