Khan MB, Afridi FK, Arif M. Impact of SERQUAL Model on the Customer Citizenship Behavior in the Airline Services Companies of Pakistan: Mediating role of Behavioral Intention. CRISS [Internet]. 2024 Jun. 30 [cited 2025 Jun. 20];3(2):250-7. Available from: https://journals.carc.com.pk/index.php/CRISS/article/view/139