Safwan A, Ali S. Social Media Influencers as Catalysts: A Study on Parasocial Relationships and their Impact on Shaping Online Buying Intentions and Behaviours. CRISS [Internet]. 2024 Jun. 30 [cited 2024 Jul. 7];3(2):198-205. Available from: https://journals.carc.com.pk/index.php/CRISS/article/view/121