Safwan, Ahmer, and Shahzad Ali. “Social Media Influencers As Catalysts: A Study on Parasocial Relationships and Their Impact on Shaping Online Buying Intentions and Behaviours”. CARC Research in Social Sciences 3, no. 2 (June 30, 2024): 198–205. Accessed July 7, 2024. https://journals.carc.com.pk/index.php/CRISS/article/view/121.